How to make a product launch video with AI

Kario Team · September 11, 2026 · 2 min read

Kario makes a launch video from what your launch already has: the landing page, the app and the logo. Send the URL and a line on what you're launching and where the video will be posted. Kario plans the shots, rebuilds your app screens as layers and animates them to music.

The video above is the 30-second launch video Kario made for Hopwren, an app for planning group trips.

What went into it

• The landing page. The headline, "Plan the trip together, not in the group chat.", is the page's own. So are "Vote on everything", "Every idea on one map" and "Split it as you go", the page's three section titles, each set beside the screen it describes.
• The app. The poll, the map and the dinner bill are Hopwren's screens, rebuilt from screenshots as layers. That's how a vote lands, a pin drops and the bill splits four ways on the beat.
• The brand. The cream, the coral and the serif come from the page, and so does the button on the end card, "Get Hopwren, free".
• One generated image. The four friends at a Lisbon viewpoint aren't on the page. Kario generated that shot, because a landing page never shows the trip itself.
• Music from Kario's royalty-free library.

What to send

• The landing page URL. Kario reads up to about 12,000 characters of it, so send the page that matters.
• Screenshots of the app, if it's behind a login. Kario can't sign in.
• Your logo file, if it has to be exact.
• A line on the launch: what's new, who it's for and where the video will be posted.
• The length and shape. Ask for 9:16, 1:1 or 4:5 too, and each one comes as a board in the same project.

Where it's posted

• LinkedIn plays videos without sound as people scroll, and loops videos under 30 seconds (LinkedIn Help). It takes captions only as an SRT file (LinkedIn Help), so download the .srt with a narrated video.
• Product Hunt takes a gallery video only as a YouTube link, and not a private one (Product Hunt).
• Your site can autoplay it only muted, so the words on screen have to carry it there too.

Before and after it's built

Turn on Research in the chat box and Kario reads your brand, looks through its presets for launch videos that suit it, and shows you a storyboard to approve before it builds anything.

Once it's built, every word on screen is a text layer. A renamed feature, a new price or a different button the night before launch is a line in the chat or a retype in the editor, and the rest of the video stays as it is. Export an MP4, or a transparent MOV or WebM to lay the video over something else.

Website to video goes through the same video shot by shot.